Holly-ism Defined: Co-Create

By Holly Duckworth, LSP, CAE, CMP. - September 24, 2015
Categories: Uncategorized

Holly-ism Defined: Co-Create Starbucks created a language around coffee. You don’t order a medium you order a Grande. Businesses often invent or flex language that supports what they do. As I worked with branding experts, designers and colleagues to launch www.HollyDuckworth.com it became clear that I use a lot of “Holly-isms.” Holly-isms are words that […]